{"id":115947,"date":"2026-01-01T01:36:51","date_gmt":"2026-01-01T01:36:51","guid":{"rendered":"https:\/\/pressactu.com\/?p=115947"},"modified":"2026-01-01T01:36:51","modified_gmt":"2026-01-01T01:36:51","slug":"comment-tiktok-est-devenu-le-redoutable-outil-du-soft-power-chinois","status":"publish","type":"post","link":"https:\/\/pressactu.com\/?p=115947","title":{"rendered":"Comment TikTok est devenu le redoutable outil du soft power chinois"},"content":{"rendered":"<div auto_robot_readability=\"47.840404040404\">\n                              <!-- partials\/article\/hook_media--standard.volt --><\/p>\n<figure class=\"hook-media--standard \" auto_robot_readability=\"-22.5\">\n    <picture class=\"hook-media_picture pb-8\"><source media=\"(max-width: 768px)\" srcset=\"https:\/\/focus.nouvelobs.com\/2025\/12\/08\/0\/53\/4560\/3040\/375\/250\/75\/0\/373ce70_upload-1-5tddxrc1a7jf-sipa-sipausa30501897-000015.jpg 1x,https:\/\/focus.nouvelobs.com\/2025\/12\/08\/0\/53\/4560\/3040\/750\/500\/50\/0\/373ce70_upload-1-5tddxrc1a7jf-sipa-sipausa30501897-000015.jpg 2x\" width=\"375\" height=\"250\"><img fetchpriority=\"high\" decoding=\"async\" class=\"mx-auto\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20fill%3D%22%23e4e4e4%22%20viewBox%3D%270%200%20510%20340%27%20width%3D%22510%22%20height%3D%22340%22%3E%3Cpath%20d%3D%27M0%200h510v340H0z%27%2F%3E%3C%2Fsvg%3E\" srcset=\"https:\/\/focus.nouvelobs.com\/2025\/12\/08\/0\/53\/4560\/3040\/510\/340\/75\/0\/373ce70_upload-1-5tddxrc1a7jf-sipa-sipausa30501897-000015.jpg 1x,https:\/\/focus.nouvelobs.com\/2025\/12\/08\/0\/53\/4560\/3040\/1020\/680\/50\/0\/373ce70_upload-1-5tddxrc1a7jf-sipa-sipausa30501897-000015.jpg 2x\" loading=\"eager\" width=\"510\" height=\"340\" data-oncrawl-image-size=\"510x340\" alt=\"Le\u00a0show d\u2019une\u00a0c\u00e9l\u00e8bre streameuse est diffus\u00e9 en\u00a0direct depuis le stand TikTok du salon du jeu vid\u00e9o ChinaJoy, \u00e0\u00a0Shanghai, en 2025.\"\/>      <\/source><\/picture><figcaption class=\"hook-media_figcaption\" auto_robot_readability=\"-20\">\n<p class=\"latino-100m text-grey-600\">\n            Le\u00a0show d\u2019une\u00a0c\u00e9l\u00e8bre streameuse est diffus\u00e9 en\u00a0direct depuis le stand TikTok du salon du jeu vid\u00e9o ChinaJoy, \u00e0\u00a0Shanghai, en 2025.\u00a0<span class=\"text-grey-600 ms-4\">CFOTO\/SIPA<\/span>        <\/p>\n<\/figcaption><\/figure>\n<p>              <!-- partials\/article\/actions\/toolbar --><\/p>\n<div class=\"article__share d-flex align-items-center py-24 border-bottom  mb-32\" style=\"--border-color:#D9D9D9;\">\n<div class=\"d-flex flex-wrap gap-16\" auto_robot_readability=\"5.4705882352941\">\n<p>          <!-- partials\/article\/actions\/gift.volt --><\/p>\n<p>          <!-- partials\/article\/actions\/comment.volt --><\/p>\n<p>  <button data-article-key=\"20251231.OBS111102\" 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class=\"latino-300r\">Copier le lien<\/span><br \/>\n      <\/button>\n      <\/p>\n<p>\n    <button id=\"share-mail-submit\" type=\"submit\" form=\"mail-form\" onclick=\"__forecast.collectShareMail()\" class=\"latino-300r btn btn--large btn--black btn--fit\"><br \/>\n      Envoyer<br \/>\n    <\/button>\n  <\/p>\n<\/div>\n<p>          <!-- app\/web\/views\/partials\/article\/actions\/subscribe.volt --><\/p>\n<p>              <span data-urlencode=\"aHR0cHM6Ly9hYm8ubm91dmVsb2JzLmNvbQ==\" data-piano=\"Recircu_Series,Sous_date_publi,S_abonner_Fetes2025,1er_clic,action\" data-batch=\"clic_s_abonner\" class=\"btn btn--small btn--conversion-secondary\" style=\"-btn-color:#171717;--btn-color-hover:#171717;--btn-bg:#FFD484;--btn-bg-hover:#FFD484;--btn-bg-focus:#FFD484;\"><br \/>\n      S\u2019abonner pour lire    <\/span><\/p><\/div>\n<\/div>\n<p>              <!-- partials\/article\/contextual_blocks.volt --><\/p>\n<p class=\"latino-500b text-grey-600\">Pour aller plus loin<\/p>\n<p>        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C\u2019est le temps qu\u2019a mis TikTok, originaire de P\u00e9kin, pour conqu\u00e9rir plus d\u2019un milliard d\u2019utilisateurs dans le monde, \u00e9branlant pour la premi\u00e8re fois la domination californienne sur le num\u00e9rique. Lanc\u00e9 en Chine en 2016\u00a0sous le nom de<em> <\/em>Douyin,<em> <\/em>ce r\u00e9seau social destin\u00e9 \u00e0 des vid\u00e9os ultracourtes s\u2019est internationalis\u00e9 d\u00e8s l\u2019ann\u00e9e suivante en rempla\u00e7ant son concurrent Musical.ly, rachet\u00e9 pour un milliard de dollars. Un carton, pour un instrument essentiel du soft power chinois.<\/p>\n<p>            <!-- partials\/article\/node.volt --><br \/>\n<!-- partials\/article\/node_text.volt --><\/p>\n<p class=\"node__paragraphe antonia-750r text-grey-800 pb-8\">\nL\u2019empire du Milieu essaie depuis longtemps d\u2019imiter les Etats-Unis dans ce domaine. Sauf que, mis \u00e0 part le kung-fu, la cuisine et la philosophie, peu d\u2019objets ont r\u00e9ellement r\u00e9ussi \u00e0 s\u2019implanter au niveau mondial. Jusqu\u2019\u00e0 TikTok. Le\u00a0pays tient l\u00e0 son champion technologique, avec, juste derri\u00e8re en \u2026<\/p>\n<p>            <!-- app\/web\/views\/partials\/walls\/paywall-web.volt --><\/p>\n<div class=\"paywall2025 d-flex flex-column mb-8 flash-offer\" auto_robot_readability=\"8\">\n      <img decoding=\"async\" class=\"floating-img\" src=\"http:\/\/pressactu.com\/wp-content\/uploads\/2026\/01\/luge.png\" width=\"116\" height=\"83\" alt=\"\"\/><\/p>\n<div class=\"oreillette d-flex justify-content-center align-items-center py-4 rounded-top-15\" auto_robot_readability=\"32\">\n<p class=\"latino-100m\">Article r\u00e9serv\u00e9 aux abonn\u00e9s.<\/p>\n<p>              <span class=\"latino-100m ps-8 text-decoration-underline\" style=\"cursor: pointer;\" data-piano=\"paywall_fetes_2025_anonymes,,,se_connecter,navigation\" data-urlencode=\"aHR0cHM6Ly9zZWMubm91dmVsb2JzLmNvbS9zZnVzZXIvY29ubmV4aW9uP3JlZGlyZWN0aW9uVXJsPWh0dHBzJTNBJTJGJTJGd3d3Lm5vdXZlbG9icy5jb20lMkZtb25kZSUyRjIwMjUxMjMxLk9CUzExMTEwMiUyRmNvbW1lbnQtdGlrdG9rLWVzdC1kZXZlbnUtbGUtcmVkb3V0YWJsZS1vdXRpbC1kdS1zb2Z0LXBvd2VyLWNoaW5vaXMuaHRtbA==\"><br \/>\n        Se connecter      <\/span>\n      <\/div>\n<div class=\"paywall-body d-flex flex-column flex-grow-1 justify-content-center p-8 p-md-16 rounded-bottom-15\" auto_robot_readability=\"34\">\n<p class=\"title text-center\" style=\"margin-bottom:4px;\">Le cadeau qui \u00e9clairera votre ann\u00e9e<\/p>\n<p class=\"description pb-8 pb-md-16 text-center\">Tous nos contenus exclusifs en acc\u00e8s illimit\u00e9<\/p>\n<div class=\"d-flex flex-wrap flex-column column-gap-16 justify-content-center align-items-center\">\n<div class=\"actions d-flex flex-column flex-md-row gap-8 gap-md-16 justify-content-center align-items-center w-100 pb-8 pb-md-16\">\n                  <span class=\"latino-100b latino-lg-300b btn btn--large btn--conversion-primary main-cta\" style=\"line-height:1;text-align:center!important;\" onclick=\"return window.pa.sendEvent('self_promotion.click', {&#10;                'onsitead_type': 'Self promotion',&#10;                'onsitead_campaign': 'Article Teaser Fetes 2025',&#10;                'onsitead_format':'Monde::Chine_L_Histoire_D_Un_Empire::20251231.OBS111102_Comment_Tiktok_Est_Devenu_Le_Redoutable_Outil_Du_Soft_Power_Chinois'&#10;              });\" data-urlencode=\"aHR0cHM6Ly9tYWNvbW1hbmRlLm5vdXZlbG9icy5jb20vYWNjb3VudC9jcmVhdGUvMjMxNDMuMzYzNzA\/YXJ0aWNsZT1odHRwcyUzQSUyRiUyRnd3dy5ub3V2ZWxvYnMuY29tJTJGbW9uZGUlMkYyMDI1MTIzMS5PQlMxMTExMDIlMkZjb21tZW50LXRpa3Rvay1lc3QtZGV2ZW51LWxlLXJlZG91dGFibGUtb3V0aWwtZHUtc29mdC1wb3dlci1jaGlub2lzLmh0bWw=\" role=\"button\"><br \/>\n            <span>S\u2019abonner\u00a0: <span class=\"text-decoration-line-through\">7,99\u20ac<\/span> 3,99\u20ac\/mois<\/span>                          <span class=\"cta_l2 text-grey-600\">pendant 1 an<\/span>                      <\/span><\/p>\n<p class=\"or d-none d-md-flex\">ou<\/p>\n<p>                                    <button id=\"[&quot;essentiel_mensuel_0.99e3moisp7.99_swg&quot;,&quot;essentiel_annuel_29_99_swg&quot;]\" class=\"js-swg-activation swg-button text-center btn btn--large btn--swg\" aria-label=\"S'abonner avec Google\" style=\"cursor: pointer;\" onclick=\"ttq.track('AddToCart');return window.pa.sendEvent('self_promotion.click', {&#10;                    'onsitead_type': 'Self promotion',&#10;                    'onsitead_campaign': 'Article Teaser SWG Fetes 2025' ,&#10;                    'onsitead_format':'Monde::Chine_L_Histoire_D_Un_Empire::20251231.OBS111102_Comment_Tiktok_Est_Devenu_Le_Redoutable_Outil_Du_Soft_Power_Chinois'});\"><br \/>\n                        <img loading=\"lazy\" width=\"164\" height=\"20\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20fill%3D%22%23e4e4e4%22%20viewBox%3D%270%200%20282%2054%27%20width%3D%22282%22%20height%3D%2254%22%3E%3Cpath%20d%3D%27M0%200h282v54H0z%27%2F%3E%3C%2Fsvg%3E\" srcset=\"https:\/\/www.nouvelobs.com\/bucket\/resources\/web\/img\/paywalls\/e5ba8d4bf655f12518cc.jpg\" class=\"js-swg-placeholder\" alt=\"Subscribe with Google\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n          <\/button>\n              <\/div>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<p><a href=\"https:\/\/www.nouvelobs.com\/monde\/20251231.OBS111102\/comment-tiktok-est-devenu-le-redoutable-outil-du-soft-power-chinois.html\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le\u00a0show d\u2019une\u00a0c\u00e9l\u00e8bre streameuse est diffus\u00e9 en\u00a0direct depuis le stand TikTok du salon du jeu vid\u00e9o ChinaJoy, \u00e0\u00a0Shanghai, en 2025.\u00a0CFOTO\/SIPA Lire\u00a0plus\u00a0tard Google Actualit\u00e9s Partager Facebook Bluesky E-mail Copier le lien Envoyer S\u2019abonner pour lire Pour aller plus loin Sept ans. C\u2019est le temps qu\u2019a mis TikTok, originaire de P\u00e9kin, pour conqu\u00e9rir plus d\u2019un milliard d\u2019utilisateurs dans [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":115948,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75],"tags":[],"coauthors":[77],"class_list":["post-115947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts\/115947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=115947"}],"version-history":[{"count":0,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts\/115947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/media\/115948"}],"wp:attachment":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=115947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=115947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=115947"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=115947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}