{"id":100934,"date":"2025-08-28T11:51:45","date_gmt":"2025-08-28T11:51:45","guid":{"rendered":"https:\/\/pressactu.com\/?p=100934"},"modified":"2025-08-28T11:51:45","modified_gmt":"2025-08-28T11:51:45","slug":"lannonce-des-fiancailles-de-taylor-swift-et-travis-kelce-aboutissement-dun-storytelling-parfaitement-maitrise","status":"publish","type":"post","link":"https:\/\/pressactu.com\/?p=100934","title":{"rendered":"L\u2019annonce des fian\u00e7ailles de Taylor Swift et Travis Kelce, aboutissement d\u2019un storytelling parfaitement ma\u00eetris\u00e9"},"content":{"rendered":"<div auto_robot_readability=\"53.074052812859\">\n                          <!-- partials\/article\/hook_media--standard.volt --><\/p>\n<figure class=\"hook-media--standard \" auto_robot_readability=\"-23.5\">\n    <picture class=\"hook-media_picture pb-8\"><source media=\"(max-width: 768px)\" srcset=\"https:\/\/focus.nouvelobs.com\/2025\/08\/28\/0\/0\/6000\/4000\/375\/250\/75\/0\/a1960d4_upload-1-kvrwnpud2dzl-000-72j32g3.jpg 1x,https:\/\/focus.nouvelobs.com\/2025\/08\/28\/0\/0\/6000\/4000\/750\/500\/50\/0\/a1960d4_upload-1-kvrwnpud2dzl-000-72j32g3.jpg 2x\" width=\"375\" height=\"250\"><img fetchpriority=\"high\" decoding=\"async\" class=\"mx-auto\" src=\"data:image\/svg+xml,%3Csvg%20xmlns%3D%27http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg%27%20fill%3D%22%23e4e4e4%22%20viewBox%3D%270%200%20510%20340%27%20width%3D%22510%22%20height%3D%22340%22%3E%3Cpath%20d%3D%27M0%200h510v340H0z%27%2F%3E%3C%2Fsvg%3E\" srcset=\"https:\/\/focus.nouvelobs.com\/2025\/08\/28\/0\/0\/6000\/4000\/510\/340\/75\/0\/a1960d4_upload-1-kvrwnpud2dzl-000-72j32g3.jpg 1x,https:\/\/focus.nouvelobs.com\/2025\/08\/28\/0\/0\/6000\/4000\/1020\/680\/50\/0\/a1960d4_upload-1-kvrwnpud2dzl-000-72j32g3.jpg 2x\" loading=\"eager\" width=\"510\" height=\"340\" data-oncrawl-image-size=\"510x340\" alt=\"Taylor Swift et Travis Kelce \u00e0 Baltimore, le 28\u00a0janvier 2024.\"\/>      <\/source><\/picture><figcaption class=\"hook-media_figcaption\" auto_robot_readability=\"-22\">\n<p class=\"latino-100m text-grey-600\">\n            Taylor Swift et Travis Kelce \u00e0 Baltimore, le 28\u00a0janvier 2024.\u00a0<span class=\"text-grey-600 ms-5\">PATRICK SMITH \/ AFP<\/span>        <\/p>\n<\/figcaption><\/figure>\n<p>                        <!-- partials\/article\/actions\/toolbar --><\/p>\n<div class=\"article__share d-flex align-items-center py-24 border-bottom  mb-32\" style=\"--border-color:#D9D9D9;\">\n<div class=\"d-flex flex-wrap gap-16\" auto_robot_readability=\"5.4705882352941\">\n<p>          <!-- partials\/article\/actions\/gift.volt --><\/p>\n<p>          <!-- partials\/article\/actions\/comment.volt --><\/p>\n<p>  <button data-article-key=\"20250828.OBS107116\" aria-label=\"Lire\u00a0plus\u00a0tard\" data-section=\"Culture\" data-piano=\"Page_Article,Sous_date_publi,A_lire_plus_tard,1er_clic,action\" 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partials\/article\/node.volt --><br \/>\n<!-- partials\/article\/node_text.volt --><\/p>\n<p class=\"node__paragraphe antonia-750r text-grey-800 pb-24 pb-md-30\">\nTremblement de terre sur la plan\u00e8te \u00ab\u00a0swiftie\u00a0\u00bb. Apr\u00e8s deux ans d\u2019idylle, la m\u00e9gastar de la pop Taylor Swift et son compagnon, le joueur de football am\u00e9ricain Travis Kelce, ont annonc\u00e9 leurs fian\u00e7ailles, mardi 26\u00a0ao\u00fbt, dans une publication Instagram. L\u2019annonce de noces princi\u00e8res n\u2019aurait s\u00fbrement pas provoqu\u00e9 autant de remous. Imaginez\u00a0: 30\u00a0millions de \u00ab\u00a0likes\u00a0\u00bb en moins de 24\u00a0heures, des journalistes am\u00e9ricains en extase en apprenant l\u2019information en direct, des articles en pagaille sur la demande, la robe Ralph Lauren, la bague triple XL et m\u00eame des f\u00e9licitations du pr\u00e9sident Donald Trump, <a href=\"https:\/\/www.nouvelobs.com\/monde\/20240911.OBS93432\/une-dirigeante-douee-et-solide-taylor-swift-annonce-soutenir-kamala-harris-face-a-trump.html\">pourtant loin d\u2019\u00eatre fan de la chanteuse<\/a>. M\u00eame la prestigieuse Agence France-Presse s\u2019est fendue d\u2019une alerte. L\u2019engouement peut para\u00eetre incompr\u00e9hensible aux yeux des n\u00e9ophytes. Mais il illustre l\u2019aboutissement d\u2019un personnage \u2013 et d\u2019une strat\u00e9gie marketing \u2013 savamment travaill\u00e9 par la chanteuse depuis pr\u00e8s de vingt\u00a0ans.<\/p>\n<p>                              <!-- partials\/article\/node.volt --><br \/>\n<!-- partials\/article\/node_text.volt --><\/p>\n<p class=\"node__paragraphe antonia-750r text-grey-800 pb-8\">\nL\u2019histoire de Taylor Swift est celle d\u2019une \u00e9ternelle romantique. D\u2019album en album, ses fans ont suivi depuis 2006 ses rencontres, ses relations et ses d\u00e9ceptions. Amour adolescent (\u00ab\u00a0You Belong With Me\u00a0\u00bb), relation passionn\u00e9e (\u00ab\u00a0Red\u00a0\u00bb) , \u00e9vidence du sentiment (\u00ab\u00a0Invisible String\u00a0\u00bb), d\u00e9sillusion (\u00ab\u00a0C\u2026<\/p>\n<div class=\"paywall2025 d-flex flex-column mb-10\" auto_robot_readability=\"7\">\n  <img decoding=\"async\" class=\"floating-img\" src=\"http:\/\/pressactu.com\/wp-content\/uploads\/2025\/08\/1756381905_882_img-paywall@2x.png\" width=\"142\" height=\"91\" alt=\"\"\/><\/p>\n<div class=\"oreillette d-flex justify-content-center align-items-center py-5 rounded-top-15\" auto_robot_readability=\"32\">\n<p class=\"latino-100m text-blue-400\">Article r\u00e9serv\u00e9 aux abonn\u00e9s.<\/p>\n<p>          <span class=\"latino-100m text-blue-400 ps-10 text-decoration-underline\" style=\"cursor: pointer;\" data-piano=\"paywall_series_ete_anonymes,,,se_connecter,navigation\" data-urlencode=\"aHR0cHM6Ly9zZWMubm91dmVsb2JzLmNvbS9zZnVzZXIvY29ubmV4aW9uP3JlZGlyZWN0aW9uVXJsPWh0dHBzJTNBJTJGJTJGd3d3Lm5vdXZlbG9icy5jb20lMkZjdWx0dXJlJTJGMjAyNTA4MjguT0JTMTA3MTE2JTJGbC1hbm5vbmNlLWRlcy1maWFuY2FpbGxlcy1kZS10YXlsb3Itc3dpZnQtZXQtdHJhdmlzLWtlbGNlLWFib3V0aXNzZW1lbnQtZC11bi1zdG9yeXRlbGxpbmctcGFyZmFpdGVtZW50LW1haXRyaXNlLmh0bWw=\">Se connecter<\/span>\n      <\/div>\n<div class=\"paywall-body d-flex flex-column flex-grow-1 justify-content-center p-20 p-md-15 rounded-bottom-15\" auto_robot_readability=\"33\">\n<p class=\"pb-16 text-center antonia-1850c\">Offre d\u2019\u00e9t\u00e9\u00a0:<br \/>1\u20ac\/mois pendant 6\u00a0mois<\/p>\n<div class=\"d-flex flex-wrap flex-column column-gap-15 justify-content-center align-items-center\" auto_robot_readability=\"32\">\n<p>\n        <span class=\"btn btn--large btn--conversion-primary\" style=\"line-height:1;text-align:center!important;\" onclick=\"return window.pa.sendEvent('self_promotion.click', {'onsitead_type': 'Self promotion', 'onsitead_campaign': 'Article Teaser Series Ete 2025' , 'onsitead_format':'Culture::Culture::20250828.OBS107116_L_Annonce_Des_Fiancailles_De_Taylor_Swift_Et_Travis_Kelce_Aboutissement_D_Un_Storytelling_Parfaitement_Maitrise'});\" role=\"button\" data-urlencode=\"aHR0cHM6Ly9tYWNvbW1hbmRlLm5vdXZlbG9icy5jb20vYWNjb3VudC9jcmVhdGUvMjMwNjguMzYyODU\/YXJ0aWNsZT1odHRwcyUzQSUyRiUyRnd3dy5ub3V2ZWxvYnMuY29tJTJGY3VsdHVyZSUyRjIwMjUwODI4Lk9CUzEwNzExNiUyRmwtYW5ub25jZS1kZXMtZmlhbmNhaWxsZXMtZGUtdGF5bG9yLXN3aWZ0LWV0LXRyYXZpcy1rZWxjZS1hYm91dGlzc2VtZW50LWQtdW4tc3Rvcnl0ZWxsaW5nLXBhcmZhaXRlbWVudC1tYWl0cmlzZS5odG1s\">S&#8217;abonner<\/span>\n      <\/p>\n<p>\n            <svg class=\"icon icon--arrow-right  \" style=\"--fill:#575757\">\n        <use href=\"\/bucket\/60976054c8d78707492284905889c66d9b82f6cc\/v3\/img\/sprite.svg#arrow-right\"\/>\n  <\/svg><br \/>\n        <span class=\"latino-600m text-grey-600 ps-10 pt-5\" style=\"cursor: pointer;\" data-piano=\"paywall_series_ete_anonymes,,,decouvrir_toutes_nos_offres,navigation\" data-urlencode=\"aHR0cHM6Ly93d3cubm91dmVsb2JzLmNvbS9hYm9ubmVtZW50LWV0ZS8=\"><br \/>\n          D\u00e9couvrir toutes nos offres<br \/>\n        <\/span>\n      <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<p><a href=\"https:\/\/www.nouvelobs.com\/culture\/20250828.OBS107116\/l-annonce-des-fiancailles-de-taylor-swift-et-travis-kelce-aboutissement-d-un-storytelling-parfaitement-maitrise.html\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Taylor Swift et Travis Kelce \u00e0 Baltimore, le 28\u00a0janvier 2024.\u00a0PATRICK SMITH \/ AFP Lire\u00a0plus\u00a0tard Google Actualit\u00e9s Partager Facebook Bluesky E-mail Copier le lien Envoyer S\u2019abonner pour lire Tremblement de terre sur la plan\u00e8te \u00ab\u00a0swiftie\u00a0\u00bb. Apr\u00e8s deux ans d\u2019idylle, la m\u00e9gastar de la pop Taylor Swift et son compagnon, le joueur de football am\u00e9ricain Travis Kelce, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100935,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75],"tags":[],"coauthors":[77],"class_list":["post-100934","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts\/100934","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100934"}],"version-history":[{"count":0,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts\/100934\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/media\/100935"}],"wp:attachment":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100934"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100934"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100934"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=100934"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}