{"id":100218,"date":"2025-08-22T14:00:43","date_gmt":"2025-08-22T14:00:43","guid":{"rendered":"https:\/\/pressactu.com\/?p=100218"},"modified":"2025-08-22T14:00:43","modified_gmt":"2025-08-22T14:00:43","slug":"dans-lamerique-de-trump-les-jeans-et-les-genes-de-la-discorde","status":"publish","type":"post","link":"https:\/\/pressactu.com\/?p=100218","title":{"rendered":"Dans l\u2019Am\u00e9rique de Trump, les jeans (et les g\u00e8nes) de la discorde"},"content":{"rendered":"<div auto_robot_readability=\"51.31227038942\">\n<p>                        <!-- partials\/article\/actions\/toolbar --><\/p>\n<div class=\"article__share d-flex align-items-center py-24 border-bottom  border-top mt-16 mt-lg-0 mb-8 mb-lg-24\" style=\"--border-color:#D9D9D9;\">\n<div class=\"d-flex flex-wrap gap-16\" auto_robot_readability=\"5.4705882352941\">\n<p>          <!-- partials\/article\/actions\/gift.volt --><\/p>\n<p>          <!-- partials\/article\/actions\/comment.volt --><\/p>\n<p>  <button 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\/>\n      <span class=\"latino-300r mt-2 \">Google Actualit\u00e9s<\/span><br \/>\n  <\/a><\/p>\n<p>          <!-- partials\/article\/actions\/hook_action--share.volt --><br \/>\n<button id=\"share\" aria-label=\"Partager\" class=\"popover-trigger btn btn--small btn--tertiary btn--icon-only\" data-piano=\"Page_Article,Sous_date_publi,Partager,1er_clic,action\"><br \/>\n      <svg class=\"icon icon--share-alt  \" style=\"--fill:#171717\">\n        <use href=\"\/bucket\/51f7d92e3e2bbbc2437891f7daed4ee58dfa79c7\/v3\/img\/sprite.svg#share-alt\"\/>\n  <\/svg><br \/>\n  <span class=\"latino-300r mt-2\">Partager<\/span><br \/>\n<\/button><\/p>\n<div id=\"popover-share\" data-url=\"https:\/\/www.nouvelobs.com\/economie\/20250821.OBS106909\/dans-l-amerique-de-trump-les-jeans-et-les-genes-de-la-discorde.html\" data-id=\"20250821.OBS106909\" data-popover-for=\"share\" class=\"popover p-30\" role=\"tooltip\" style=\"width: 375px\" auto_robot_readability=\"7\">\n<p>\n          <button 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type=\"submit\" form=\"mail-form\" onclick=\"__forecast.collectShareMail()\" class=\"latino-300r btn btn--large btn--black btn--fit\"><br \/>\n      Envoyer<br \/>\n    <\/button>\n  <\/p>\n<\/div>\n<p>          <!-- app\/web\/views\/partials\/article\/actions\/subscribe.volt --><\/p>\n<p>              <span data-urlencode=\"aHR0cHM6Ly9tYWNvbW1hbmRlLm5vdXZlbG9icy5jb20vYWNjb3VudC9jcmVhdGUvMjMwNzIuMzYyODU\/YXJ0aWNsZT1odHRwcyUzQSUyRiUyRnd3dy5ub3V2ZWxvYnMuY29tJTJGZWNvbm9taWUlMkYyMDI1MDgyMS5PQlMxMDY5MDklMkZkYW5zLWwtYW1lcmlxdWUtZGUtdHJ1bXAtbGVzLWplYW5zLWV0LWxlcy1nZW5lcy1kZS1sYS1kaXNjb3JkZS5odG1s\" data-piano=\"Page_Article,Sous_date_publi,S_abonner_Ete2025,1er_clic,action\" class=\"btn btn--small btn--conversion-secondary\" style=\"--btn-bg:#FE8B3C;--btn-bg-hover: var(--btn-bg);--btn-bg-focus: var(--btn-bg);--btn-color:#FFF;\"><br \/>\n      S\u2019abonner pour lire    <\/span><\/p><\/div>\n<\/div>\n<p>            <!-- partials\/article\/contextual_blocks.volt --><\/p>\n<p>        <!-- partials\/article\/node.volt --><br \/>\n<!-- partials\/article\/node_text.volt --><\/p>\n<p class=\"node__paragraphe antonia-750r text-grey-800 pb-24 pb-md-30\">\nElles sont joyeuses, toutes ces jeunes femmes am\u00e9ricaines qui dansent devant les portes de leurs universit\u00e9s\u00a0! Au c\u0153ur de l\u2019\u00e9t\u00e9, elles ont d\u00e9cid\u00e9 de se mettre en sc\u00e8ne sur les r\u00e9seaux sociaux, avec leurs longues jambes d\u00e9nud\u00e9es et leurs tenues similaires \u2013 minishort ou minijupe en jeans. Une incarnation du r\u00eave am\u00e9ricain, de la beaut\u00e9 et de la jeunesse id\u00e9ales. Mais qu\u2019est-ce qui les pousse \u00e0 danser ainsi\u00a0? Elles d\u00e9fendent leurs \u00ab\u00a0g\u00e8nes\u00a0\u00bb (blancs essentiellement) et\u2026 une marque de v\u00eatements quasi inconnue en France. American Eagle, qui avait du mal \u00e0 garder ses clients avec ses v\u00eatements sans originalit\u00e9, a d\u00e9cid\u00e9 de jouer avec les tabous.<\/p>\n<p>                              <!-- partials\/article\/node.volt --><br \/>\n<!-- partials\/article\/node_text.volt --><\/p>\n<p class=\"node__paragraphe antonia-750r text-grey-800 pb-8\">\nDepuis le mois de juillet, l\u2019actrice Sydney Sweeney, h\u00e9ro\u00efne des s\u00e9ries \u00ab\u00a0Euphoria\u00a0\u00bb ou \u00ab\u00a0The White Lotus\u00a0\u00bb (saison 1), s\u2019affiche avec le slogan <em>\u00ab\u00a0Sydney Sweeney has great jeans\u00a0\u00bb<\/em>, que l\u2019on peut traduire par \u00ab\u00a0Sydney Sweeney a des jeans superbes\u00a0\u00bb. Inoffensif\u00a0? Cela sonne aussi, en anglais, comme \u00ab\u00a0\u2026<\/p>\n<div class=\"paywall2025 d-flex flex-column mb-10\" auto_robot_readability=\"7\">\n  <img decoding=\"async\" class=\"floating-img\" src=\"http:\/\/pressactu.com\/wp-content\/uploads\/2025\/08\/1755871242_759_img-paywall@2x.png\" width=\"142\" height=\"91\" alt=\"\"\/><\/p>\n<div class=\"oreillette d-flex justify-content-center align-items-center py-5 rounded-top-15\" auto_robot_readability=\"32\">\n<p class=\"latino-100m text-blue-400\">Article r\u00e9serv\u00e9 aux abonn\u00e9s.<\/p>\n<p>          <span class=\"latino-100m text-blue-400 ps-10 text-decoration-underline\" style=\"cursor: pointer;\" data-piano=\"paywall_series_ete_anonymes,,,se_connecter,navigation\" data-urlencode=\"aHR0cHM6Ly9zZWMubm91dmVsb2JzLmNvbS9zZnVzZXIvY29ubmV4aW9uP3JlZGlyZWN0aW9uVXJsPWh0dHBzJTNBJTJGJTJGd3d3Lm5vdXZlbG9icy5jb20lMkZlY29ub21pZSUyRjIwMjUwODIxLk9CUzEwNjkwOSUyRmRhbnMtbC1hbWVyaXF1ZS1kZS10cnVtcC1sZXMtamVhbnMtZXQtbGVzLWdlbmVzLWRlLWxhLWRpc2NvcmRlLmh0bWw=\">Se connecter<\/span>\n      <\/div>\n<div class=\"paywall-body d-flex flex-column flex-grow-1 justify-content-center p-20 p-md-15 rounded-bottom-15\" auto_robot_readability=\"33\">\n<p class=\"pb-16 text-center antonia-1850c\">Offre d\u2019\u00e9t\u00e9\u00a0:<br \/>1\u20ac\/mois pendant 6\u00a0mois<\/p>\n<div class=\"d-flex flex-wrap flex-column column-gap-15 justify-content-center align-items-center\" auto_robot_readability=\"32\">\n<p>\n        <span class=\"btn btn--large btn--conversion-primary\" style=\"line-height:1;text-align:center!important;\" onclick=\"return window.pa.sendEvent('self_promotion.click', {'onsitead_type': 'Self promotion', 'onsitead_campaign': 'Article Teaser Series Ete 2025' , 'onsitead_format':'Economie::Economie::20250821.OBS106909_Dans_L_Amerique_De_Trump_Les_Jeans_Et_Les_Genes_De_La_Discorde'});\" role=\"button\" data-urlencode=\"aHR0cHM6Ly9tYWNvbW1hbmRlLm5vdXZlbG9icy5jb20vYWNjb3VudC9jcmVhdGUvMjMwNjguMzYyODU\/YXJ0aWNsZT1odHRwcyUzQSUyRiUyRnd3dy5ub3V2ZWxvYnMuY29tJTJGZWNvbm9taWUlMkYyMDI1MDgyMS5PQlMxMDY5MDklMkZkYW5zLWwtYW1lcmlxdWUtZGUtdHJ1bXAtbGVzLWplYW5zLWV0LWxlcy1nZW5lcy1kZS1sYS1kaXNjb3JkZS5odG1s\">S&#8217;abonner<\/span>\n      <\/p>\n<p>\n            <svg class=\"icon icon--arrow-right  \" style=\"--fill:#575757\">\n        <use href=\"\/bucket\/51f7d92e3e2bbbc2437891f7daed4ee58dfa79c7\/v3\/img\/sprite.svg#arrow-right\"\/>\n  <\/svg><br \/>\n        <span class=\"latino-600m text-grey-600 ps-10 pt-5\" style=\"cursor: pointer;\" data-piano=\"paywall_series_ete_anonymes,,,decouvrir_toutes_nos_offres,navigation\" data-urlencode=\"aHR0cHM6Ly93d3cubm91dmVsb2JzLmNvbS9hYm9ubmVtZW50LWV0ZS8=\"><br \/>\n          D\u00e9couvrir toutes nos offres<br \/>\n        <\/span>\n      <\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/div><\/div>\n<p><a href=\"https:\/\/www.nouvelobs.com\/economie\/20250821.OBS106909\/dans-l-amerique-de-trump-les-jeans-et-les-genes-de-la-discorde.html\">source<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lire\u00a0plus\u00a0tard Google Actualit\u00e9s Partager Facebook Bluesky E-mail Copier le lien Envoyer S\u2019abonner pour lire Elles sont joyeuses, toutes ces jeunes femmes am\u00e9ricaines qui dansent devant les portes de leurs universit\u00e9s\u00a0! Au c\u0153ur de l\u2019\u00e9t\u00e9, elles ont d\u00e9cid\u00e9 de se mettre en sc\u00e8ne sur les r\u00e9seaux sociaux, avec leurs longues jambes d\u00e9nud\u00e9es et leurs tenues similaires [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":100219,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[75],"tags":[],"coauthors":[77],"class_list":["post-100218","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-monde"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts\/100218","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=100218"}],"version-history":[{"count":0,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/posts\/100218\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=\/wp\/v2\/media\/100219"}],"wp:attachment":[{"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=100218"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=100218"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=100218"},{"taxonomy":"author","embeddable":true,"href":"https:\/\/pressactu.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcoauthors&post=100218"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}